Prompt Engineering
Understand and influence how users ask about your category. We analyse prompt patterns and optimise your positioning for common AI queries in your space.
The science of AI queries
Every day, millions of people ask AI models questions about products, services, and solutions in your category. The way they phrase these questions, the context they provide, and the specificity of their prompts all influence which brands get recommended.
Prompt engineering is the practice of understanding these query patterns and positioning your brand to be the natural answer. It's not about manipulating AI responses, it's about genuine alignment between what users need and what you offer.
We analyse thousands of real prompts in your category, identify the patterns and intents behind them, and optimise your content and positioning to match how people actually ask AI models for recommendations.
How we work
Prompt Pattern Analysis
We collect and analyse thousands of prompts related to your category, identifying common patterns, phrasing preferences, context clues, and intent signals that users include when asking AI models for recommendations.
Category Positioning Strategy
Based on prompt patterns, we develop positioning strategies that align your brand with how people actually frame their questions. This ensures you're the natural answer to the most relevant prompts.
Query Intent Mapping
We map different prompt types to user intents, helping you understand what people are really looking for when they ask about your category. This informs both content strategy and product positioning.
Response Optimisation
We optimise your content to provide exactly the information AI models need to recommend you. This includes addressing common follow-up questions, providing comparative context, and highlighting unique value.
The competitive advantage
Higher recommendation rates for category-relevant prompts
Better understanding of how customers actually search for solutions
Content optimised for real user intent, not assumed intent
Competitive intelligence on prompt patterns in your space
Positioning that resonates with how people naturally ask questions
Increased conversion from AI-referred traffic
Ready to align with user intent?
Let's analyse prompt patterns in your category and optimise your positioning accordingly.
Get Started