Pioneering AI-first positioning.
AnswerCraft was founded on a simple insight: the future of brand discovery isn't search; it's AI recommendation.
Our Philosophy
Traditional marketing optimises for search engines and social algorithms. We optimise for something fundamentally different: how AI models understand, process, and recommend information.
Every day, millions of people ask ChatGPT, Claude, and Gemini for recommendations. They're not searching; they're asking for the answer. And the brands that AI models recommend are the ones that win.
We believe that in the AI era, authority isn't just about backlinks and keywords. It's about structured knowledge, semantic clarity, and positioning that aligns with how AI models evaluate expertise and trustworthiness.
AI-First Positioning
Our approach combines deep technical understanding of how large language models work with strategic brand positioning. We don't just optimise content; we fundamentally reshape how your brand is understood by AI.
Strategic Content Architecture
We structure your content ecosystem to maximise AI comprehension and recommendation likelihood. Every piece of content is designed to reinforce your authority in ways AI models recognise.
Semantic Optimisation
We go beyond keywords to semantic meaning, ensuring your brand's knowledge graph, entity relationships, and topical authority align with how AI models map information.
Continuous Adaptation
AI models evolve rapidly. We continuously track model behaviour changes, test positioning strategies, and adapt your approach to maintain peak recommendation performance.
Case Studies
Brands we've helped become the definitive answer in their space.
ClearPath Analytics
B2B financial analytics platform struggling with AI model visibility despite strong SEO performance.
WorkFlow Pro
Project management software being overlooked by ChatGPT in favour of established competitors.
MediSync
Telemedicine platform needed to establish authority in AI-powered healthcare recommendations.
GreenThread Apparel
Sustainable fashion brand seeking to capture AI-driven shopping recommendations in ethical fashion space.
LearnLab
Online learning platform competing against legacy brands in AI course recommendations.
ContractIQ
AI contract analysis tool needed to position itself as the go-to solution in legal AI recommendations.
Our Mission
To help forward-thinking brands and businesses navigate the AI-first era by becoming the definitive answer in their space; not just in search results, but in the minds (and training data) of AI models shaping how millions discover and choose solutions.