GEO (Generative Engine Optimisation)
Optimise for AI-powered search experiences like Google's AI Overviews and Bing Chat. Position your brand in the new generation of search results.
The future of search is generative
Search engines are rapidly evolving from providing links to generating answers. Google's AI Overviews, Bing Chat, and other generative search experiences now provide comprehensive, AI-generated responses directly in search results.
This fundamental shift changes how users discover brands. Instead of clicking through multiple results, users receive synthesised answers from AI systems. Being visible in these AI-generated summaries is the new definition of ranking first.
Generative Engine Optimisation is the practice of positioning your brand to be featured, cited, and recommended in these AI-powered search experiences. It combines traditional SEO principles with AI-specific optimisation techniques.
Our GEO approach
AI Overview Optimisation
We optimise your content specifically for inclusion in Google's AI Overviews and similar features. This includes formatting, structure, and information architecture that AI systems prefer to cite.
Generative Search Positioning
We position your brand to be featured in AI-generated search responses across platforms. This involves understanding how generative search engines select and synthesise information from multiple sources.
Multi-Modal Content Strategy
Generative search often combines text, images, and other media formats. We develop multi-modal content strategies that maximise your visibility across all these dimensions.
Featured Snippet Engineering
We engineer content specifically to win featured snippets and be selected as authoritative sources by generative search systems. This includes format optimisation and clear answer structuring.
Why GEO matters now
Visibility in AI Overviews and generative search results
Higher brand authority through featured citations
Competitive advantage as search evolves towards AI generation
Increased qualified traffic from AI-powered search
Better user experience through optimised answer formats
Future-proof search strategy for the generative era
Ready for generative search?
Let's position your brand in AI-powered search experiences before your competitors do.
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